Josh Shabtai is an unabashed media junkie: a creative interactive marketing specialist, podcaster, amateur videogame historian and even more amateur experimental musician. At Vringo, Josh turns these passions towards bringing the company's exciting, unconventional value proposition to consumers and business partners.
Prior to joining Vringo, Josh led Ketchum Public Relations Interactive Strategies Group, a marketing think tank that helps blue chip brands like Best Buy's Geek Squad, Nokia and Dr Pepper Snapple Group listen to, develop community engagement programming around and ultimately change as a result of interaction with the voices behind the Web.
Among his team's notable work was: using Google adwords to hijack news around the iPhone price drop with Nokia MOSH; creating one of 2008's most explosive guerrilla marketing campaigns with Dr Pepper by challenging legendary rock act Guns N' Roses to release its long-awaited opus Chinese Democracy; and helping Geek Squad upstage big-spending, "official" Star Wars: Episode III sponsors with an on- and off-line guerrilla campaign dedicated to helping millions of science-fiction fans call in sick on opening day.
Josh holds a B.S in Mass Communication from Boston University. In his off-hours, he writes for and appears on On Networks' Play Value, a podcast focusing on the history of videogames.